Pestel analysis of Titan Wrist watches

PESTEL research:

Pestel means Political, Cost effective, Sociocultural, Technical Environmental, Legal analysis of the external environment affecting the business.

PESTEL examination is done simply by managers to comprehend the macro environmental factors affecting the company. These examination are proper tools intended for understanding market growth, market share, latest trends etc .

* Political factors: These types of refer to the relevant government plans that impact the business environment. For for example. Tax coverage, labour regulation, minimum pay law, contract price rates and so on * Financial factors: These refer to the macro economic factors which may affect the business. For eg. Inflation, Major National Income, Gross household product, REPO rate, invert Repo rate. * Socio-cultural factors: These refer to the different social and cultural elements prevalent in the commercial environment. Intended for eg. Better awarness with the people toward environment, changes in taste in the consumers, common age of the consumers etc . * Technological factors: Such as the technical factors just like R& M activity, software and other improvements which has altered the way business is done. For for example MP3 players, IPOD, Iphone, Tele webinar, cloud computer to name a few. 5. Environmental elements: These include the environmental and ecological factors that affect the organization for eg climate change, global warming, and rapid exhaustion of our natural resources. 2. Legal elements: These refer to the legal environment in which the business is usually conducted. Intended for eg. Control barriers, customer law, anti dumping work, corporate serves.

Titan group

Titan was created in 1984 with the partnership of Orde group as well as the Tamil Nadu international development corporation. It can be mainly within the watch market although it provides successfully forayed into the jewellery segment while using launch of Tanishq. A few of the notable designs of Titan will be Sonata and Fastrack. It includes made good JV with international brands like Tommy Hilfiger, Hugo Boss, fcuk and made their presence felt in India. It has as well made despoliation into sunglasses with the release of Fastrack eyewear and sunglasses. Along with Tanishq, Ti (symbol) has Zoya, the largest full chain in luxury segment. It has a total of 665 retail outlets all over India backed by a committed workforce of around 5000 employees.

PESTEL analysis of Titan

Politics factors: This timepiece industry in India was started by the Indian federal government with the release of HMT(Hindustan machine tools) in 1961. Until 1991 HMT enjoyed industry leadership as a result of trade boundaries in the form of quantitative restrictions made on overseas products. There are very few players giving critical competition to HMT. However the scenario substantially changed while using formation of Titan as well as the liberalization coverage adopted by Indian authorities in 1991. Since the operate barriers decreased, more and more players entered the Indian Observe industry containing one of the least watch transmission ratio all over the world (27%). Even though the Indian government has effectively reduced the taxes and duties about imported watches and parts it is still 50 to 60 percent over and above this timepiece prices in Singapore or Dubai. For this reason smuggling and tax forestalling is quite frequent in India.

Economic elements: The Of india Economy is definitely on a boom. It is having an impressive regarding 8-9 % per year which is second just to china. We have a huge influx of foreign investment in India in all the sectors which includes watch industry. Many Foreign brands will be have build their retail outlets in india. The Of india watch Sector is growing in a impressive regarding 20% the past two to three years. The luxury and the premium observe segment is a fastest growing segment with 25% progress per annum. The percapita salary of the midsection class American indian has increased many folds from a meager...


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